By Shani Fenderson
February 29, 2012
What happens when you blend determination with a business mind that cannot just fit into one compact? You have the pallet called TAJJ Cosmetics. TAJJ Cosmetics is a makeup line for woman of color that started in the mind of June Smith years back. But she didn’t start with the idea of press powder or foundation; that would be too easy. June came up with an idea to carry a line of makeup starting with the feet. That’s right! Ms. Smith went in feet first with a makeup line designed for African American woman who desired to wear sandals but could not because they were too embarrassed of the marks that bunions would leave behind.
As a woman from Jamaica who frequented the islands on vacation, she found it difficult to wear the pretty shoes that would be out for the summer season. “I would be discouraged when it came to having on a beautiful outfit, but I could not wear the right shoe because of it. It was hard for me to be excited about my outfit because something was missing,” states Ms. Smith. After having the problem along with many of her friends who also wanted to wear sandals but dealt with the same dilemma, June decided to come up with a plan to fix the problem; how to cover up those unsightly marks and feel proud about a woman’s entire look from head to toe.
“It took me several months to come up with the idea and reach the right company who could produce something like this. I had to go to these executives and chemist on my own, with of course confidentiality agreement in hand.” With sheer determination, family backing her creative idea, prototypes and patents, she finally came up with a product that not only did what she required of it, but also more. The Incredible Corn Concealer ™ conceals discoloration on your toes, is water proof, and does not smear. “Never in a million years did I think that there were so many women with the same problem and once they tried it, oh my goodness, they wear sandals without shame.”
From those unsightly toes to dual facial foundation, TAJJ Cosmetics plans on expanding their products to a complete truly dealing with woman of color. “Our goal is to get African American woman an opportunity to feel good about themselves while looking good and living healthy,” says CEO of TAJJ Cosmetics June Smith. To learn more about her products visit: www.tajjcosmetics.com.
Shani is a writer, producer, photographer, and entrepreneur has interviewed several well-known gospel artist, hip-hop groups, and musicians in which she received a first and second place journalism award at the Riverside California County College Competition.
A member of The National Association for Black Journalist (NABJ), and Gospel Music Workshop of America Riverside Chapter (GMWA), Shani has traveled and met with many elite artists in her field. During her stay in Riverside, she attended Riverside Community College (R.C.C.) where she majored in Business, Photography and in Journalism. She also received several awards for her contributions as News Editor for Viewpoints, RCC’s college newspaper. Currently she runs her own companies SouthSyde Magazine, SouthSyde Soul, Mello D Entertainment, and May House Press & Publications, L.L.C. Shani was born in Southeast San Diego and reared both in San Diego and East Texas. She graduated from Troup High School and is currently attending The Art Institute of Philadelphia earning a Bachelors of Science Graphic Design.